WE ARE ZAKKA.
BRAND THINKING & DESIGN AGENCY.
MEANING
STYLE
VALUE
CULTURE
ZAKKA helps companies express their unique identity.
Our expertise explores a company’s uniqueness through four dimensions:
Meaning, Style, Value, and Culture.
Our strategic and creative methods are based on deep learning and collective intelligence.
Our expertise has been deployed for over 20 years, in France and internationally,
thanks to 40 strategic and creative talents.
We are based in Paris and Lyon.
MEANING
This sets the goal to be achieved collectively.
You need to
- Define the fundamentals that inspire your organization
- Unite your teams around strategic markers to create a positive shared future vision
STYLE
Both visual and verbal, it identifies us immediately.
You need to
- Embody your brand so you can connect it to its target audiences
- Assert your unique personality in relation to your competitors
- Establish a consistent relational framework throughout the customer journey
VALUE
This characterizes a company’s USP in terms of its customer offering.
You need to
- Clarify your offer architecture and the value proposition of your offering
- Communicate your brand’s value on its primary medium, packaging
- Boost your sales by staying ahead of your market through innovation
CULTURE
This is the intangible part of a human organization.
Culture shapes the mindset, habits, decision-making and ways of working together.
You need to
- Create internal buy-in and pride
- Develop more collective talent
- Make every employee/subsidiary an ambassador for the company
- Train your teams on your new tools
