Choosing a name for a new brand or during a rebranding process can be a subjective and frustrative task.

Name Cortex® is a tool developed by ZAKKA that helps with name creation based on objective parameters. It makes name creation easier for our consultants and streamlines their choices for our clients.

“The best way to predict the future is to create it.” – Peter Drucker – Theorist

One of our directors is trained in the Design Fiction methodology, which enables innovation through the exploration of hypothetical future scenarios, developing creativity and allowing the implementation of new concepts and concrete actions that actively prepare for the probable future.

Trendwatching is the trend database used by ZAKKA. With more than 400 local innovations and over 26,000 innovations in more than 80 countries and all market sectors, it allows us to stay up to date with market developments and support our clients in innovating to meet changing consumer expectations.

Our next‑generation AI platform is transforming the way we create and innovate.

We leverage the most advanced technologies from OpenAI, Google, Amazon, Meta and Anthropic, including custom models tailored to our clients’ specific needs. Our solution deploys intelligent agents capable of automating the most complex workflows, whether operating autonomously or with creative supervision.

Designed with a zero‑trust security architecture, our platform ensures maximum protection of client data through strict separation of environments. Our teams collaborate effectively in dedicated workspaces that leverage all modalities: text, image and video generation.

The LEGO® SERIOUS PLAY® method is a facilitation technique that uses LEGO bricks to develop creativity, improve communication and solve complex problems within teams.

Participants build 3D models that represent their ideas, facilitating reflection, sharing and the development of innovative solutions.

This interactive and playful approach promotes engagement and allows for the concrete visualization of concepts and strategies.

Disruption® Central is a method and set of tools created by TBWA to create innovative brand strategies by breaking established conventions. It is about finding new perspectives and developing bold visions that allow brands to stand out and captivate their audiences.

By challenging the status quo, Disruption® Central helps companies innovate, differentiate themselves from their competitors and create memorable experiences.

Backslash is TBWA’s cultural intelligence unit, powered by strategic planners from our network’s 70 offices in 45 countries. It helps identify, analyze and interpret emerging cultural trends and market shifts that can impact brands and their strategies on a global scale.

Brandscore® is a measurement tool developed by ZAKKA that assesses the health and performance of a brand by analyzing aspects such as awareness, perception, competitive position and consumer engagement.

It allows us to provide a comprehensive diagnosis, guide strategic decisions and track the progress of our clients’ brands in relation to their objectives and competitors.