MC DONALD’S.

Support the world’s largest fast food chain in developing new products to maintain its foothold in pop culture.

For several years now, McDonald’s France has been stepping up its innovation marketing with the launch of new products, services, and packaging that are increasingly environmentally friendly, more delicious, and more in tune with the times and new consumption patterns.

P’tit Fish&Chips

McDonald’s launches its first “P’tit Fish&Chips” product. ZAKKA creates the logo and graphic design for P’tit Fish&Chips. The identity is brought to life on innovative, specialized packaging that allows the product to be consumed on the go.

L’eau by McDo

McDonald’s France wants to end its contract with Danone. To replace plastic bottles of Evian, Badoit, etc., McDonald’s France is launching a new offer called “Water by McDo.” ZAKKA has created a strong and versatile identity to make this product the new iconic brand, visible on all media, from packaging to water fountains, order screens, and meal trays.

Salads by McDonald’s™

McDonald’s wanted to redesign the packaging for its salads to be more environmentally friendly. ZAKKA created the logos and striking proprietary graphics for this new cardboard packaging. The agency came up with a design in line with McDonald’s new global brand guidelines, featuring a flat design composition of salad leaves.

Quesadillas by McDonald’s™

A nomadic snack with mexican influences.

As part of the acceleration of its innovation strategy, McDonald’s France launches its first “McQuesadilla,” a limited-time product designed to meet evolving consumer expectations: greater convenience, enhanced indulgence, and more flexible consumption moments.

ZAKKA developed both the logotype and the overall visual identity for the McQuesadilla, creating a distinctive, high-impact proprietary identity. The design draws on visual cues associated with Mexican culture, reinterpreted through a contemporary graphic language consistent with the brand’s universe.

This identity comes to life through an innovative, purpose-built packaging system designed for on-the-go consumption. Easy to carry and eat, the product fits seamlessly into everyday life—anytime, anywhere, including while on the move. The McQuesadilla is positioned as a spontaneous snack, perfectly suited to modern lifestyles.

The overall rollout—from visula identity to OOH campaign, through to environmental applications—ensures strong visibility and consistency, reinforcing the product’s event-driven nature and in-store appeal.