Iconize and unify the strengths of a leading construction company around a vision that reveals its power to contribute.

For years, Bouygues Construction remained discreet and communicated little. In 2023, 70 years after its creation, it called on ZAKKA with the desire to reveal itself to the public and communicate more strongly, first internally, then to all its audiences.

The project to redesign Bouygues Construction’s visual guidelines is part of a broader strategy to unify the company’s strengths (NB: an international group with more than 50 subsidiaries around the world, each with its own codes and way of communicating).

By highlighting the brand’s historic symbol, the iconic orange ellipse inspired by the Parc des Princes stadium, ZAKKA embraces the heritage of this long-established company and expresses its ongoing commitment to building life by viewing construction as an essential part of our collective daily lives.

The identity system design reflects the unity of talent within the company and reinforces its iconic identity. Each graphic element has been carefully chosen to tell the story of Bouygues Construction: strength, creativity, innovation, and expertise, embodied by the talented people who make up the company.

This new visual identity reinforces Bouygues Construction’s image as a key player in the sector, proudly displaying its human ambitions to build the future with boldness, passion, safety, and sustainability.