Create from scratch a new 100% business airline brand, the first Boutique Airline in the world.

ZAKKA launches from scratch a new all‑business‑class airline between Paris and New York: a new business‑class experience and premium brand at an affordable price.

Inspired by the concept of “Boutique Hotel,” ZAKKA creates La Compagnie Boutique Airline. A simple and evocative name, French in spirit, global in appeal, to democratize business class.

The agency imagines a differentiating global design, with the full-covering sky-blue color as a signature. Built around the idea of “Co”, the brand is intended to be convivial and community‑minded. Through its commitments, La Compagnie Boutique Airline embodies a new way of travelling: “small & smart”. By supporting it through advertising and event activations, ZAKKA is making La Compagnie take off.