Modernize and premiumize the identity of a legendary Chalet-Hôtel in Chamonix, while preserving its history and authenticity.

In the Middle Ages, Le Prieuré was the name given to the center of the village of Chamonix. It was then referred to as the Prieuré de la vallée de Chamonix. Today, the Chalet-Hôtel Le Prieuré is part of the Best Mont-Blanc group and has earned its fourth star.

It is in this context of moving upmarket that Le Prieuré called on ZAKKA. The agency has redesigned the brand with elegance and simplicity , creating an identity that reflects the spirit of those who have shaped the history of the mountains.

 “Here we rediscover the fullness and exhilaration of altitude, we share our love of the peaks, it is comfort after effort, it is here that climbing partners meet. Here, the red rope is the symbol of the living bond between these generations, a link between men, the thread of their adventures. In this chalet hotel, our gaze never leaves the goal to be conquered. At Le Prieuré, we contemplate our objective and the view lifts our spirits.”