Position a legendary chalet hotel as the most urban of mountain hotels.

With its bar, restaurants, concerts, exhibitions, shops, spa and unique interior design, the Alpina is a place of culture, celebration and encounters.

This unique atmosphere is expressed through a new brand storytelling, the “Eclectic Hotel” signature, and a vibrant identity created by ZAKKA. The territory is colorful and offbeat in its form and tone. A kaleidoscope of colors energizes a motley collection of objects emblematic of the mountains.

This new energetic identity is deployed across all of the hotel’s touchpoints and signage. It is even embodied in the branding of the panoramic restaurant “Vista,” with an ambigram logo echoing the 360° view.