To elevate a century-old wealth management firm through a bold and elegant identity that reconciles modernity and tradition.

As part of its strategic plan, Banque Transatlantique aims to move upmarket globally.
ZAKKA was commissioned to rethink the brand fundamentals so that its strategic and visual identity reflects this ambition.

The agency reaffirms Banque Transatlantique’s bold positioning with the tagline “Creating opportunities since 1881,” which reconnects with the iconic company’s roots as an explorer. Its visual universe is redesigned with the high standards and attention to detail characteristic of the luxury world, in the image of the great French luxury houses.

Its territory draws on the brand’s heritage—its founding date, its iconic color palette, and its Art Deco spirit—while adding a touch of modernity and creativity.