RÉJENCE. Skin, Strenghtened

To turn a young player in the dermo-cosmetics market into the expert brand that gives sensitive and atopic skin the strength to defend itself.

Founded in 2014 near Lyon, Réjence is a natural, clean dermo-cosmetics brand for atopic skin. Faced with fierce competition, Réjence called on ZAKKA to strengthen its impact, visibility , and expertise, without altering its DNA as a human-scale company offering natural, serious products.

Convinced that our skin is our best ally against external aggressions, ZAKKA designed a new logo whose symbol represents reconstructed skin (the imprint), protection (the circle), and naturalness. The visual universe gives pride of place to sensitive skin, inviting consumers to choose products that combine dermatological rigor, sensoriality, and naturalness.

  • Deliverables
  • Brand strategy
  • Visual identity
  • Packaging concept