Promote the industrial heritage of France’s most visited company through a series of collectible and shareable postcards.

For over 70 years, EDF has been opening the doors of its industrial heritage to visitors free of charge. Today, EDF is recognized as the most visited company in France by the Observatoire National de la Visite d’Entreprise 2023.

In 2024, the EDF Heritage & Education branch called on ZAKKA to create a collection of “vintage” postcards to offer visitors a memorable souvenir of their experience.

The agency thus created the first illustrated collection to recount 70 years of living heritage. A collection of 39 postcards, redesigning 39 EDF industrial sites in a proprietary illustrative style. On the back, the agency wrote an anecdote about each site to continue learning, even after the visit.

The postcards are printed and distributed on site, and each has its own animated digital version. With ZAKKA, EDF’s industrial heritage is showcased and shared.