Reinvigorate a brand known throughout France for manufacturing, designing, and distributing woodwork, drawing on its unique expertise closely linked to craftsmanship.

ZAKKA reinforces Lapeyre’s identity as a manufacturer-designer through a universe that represents technical drawing, precision, and craftsmanship, embodying the profession of product designer.

This precise yet warm visual territory visually conveys the brand’s tone of voice and commitments by illustrating every stage of the journey: from design to delivery, including factories, stores and workshops. For these illustrations, as for the entire visual territory, ZAKKA chose a net treatment to embody the precision of Lapeyre’s craft.

The agency deploys this graphic universe across Lapeyre’s entire value chain: from design to manufacturing, not to mention installation.