Establish a new fruit-based brand sustainably within mass retail, by revealing a sunny, sincere, and creative identity.

In 2010, ZAKKA was commissioned to imagine a new brand capable of reinventing the world of no-added-sugar fruit compotes and, more broadly, fruit-based desserts. From this ambition emerged Charles & Alice, a brand expressing both fruit expertise and creativity.

The agency developed a sparkling and warm brand identity, deeply rooted in naturalness. The resulting universe draws on codes of authenticity, pleasure, and proximity, highlighting the commitment of a French company dedicated to craftsmanship and quality.

This clear and distinctive positioning has enabled Charles & Alice to establish itself as the leader in the “No Added Sugar” segment, while supporting the continuous development of new product ranges featuring original and indulgent recipes—enhancing both the brand’s desirability and its shelf visibility.

Since its inception, ZAKKA has supported Charles & Alice over the long term—from packaging design to innovation projects—evolving the brand while preserving the integrity of its DNA.