Make the European Space Agency the first international space agency that places the citizens’ future safety, quality of life, and well-being at the core of its purpose.

In a rapidly changing geopolitical landscape, space is becoming increasingly strategic. A strong ESA for Europe is the promise to maintain sovereignty and influence in global space policy, technology, and exploration.

ZAKKA supports ESA in meeting its ambition: to become the first international space agency that places citizens’ future safety, quality of life, and well-being at the core of its purpose.

The agency writes a projective, propulsive narrative for ESA – and for the continent – at the intersection of utility and inspiration, and crystallizes a sharp, concise, impactful value proposition to engage all stakeholders in the absolute indispensability of a strong ESA tomorrow: “Elevating the future of Europe.”

This new narrative, along with its visual representation and tone of voice, places citizens at the heart of the story. It projects them into a space sector with tangible benefits for their daily lives, into a sovereign European space while fostering a positive imagination that distances itself from the great myths of conquest.

Elevation, at the core of the brand system, is embodied by a symbol inspired by science, the foundation of the design system. This symbol marks and enhances the communication materials, positioning the ESA as the space agency that elevates Europe.