Support SNCF’s premium service brand in the evolution of its visual territory, which is increasingly French, increasingly chic, and increasingly iconic.

Created in 2018 with the help of ZAKKA, as part of the overhaul of the SNCF group’s brand architecture, the TGV INOUI brand is the quality label for a new TGV travel experience that is more comfortable, more personalized, and more connected, within the SNCF high-speed offering.

In 2023, driven by the opening of the French railways to competition, a lack of visibility and the redefinition of its positioning, the TGV INOUI brand once again called on ZAKKA to help it evolve its visual, editorial and experiential identity.

For TGV INOUI, ZAKKA developed a pop and colorful visual identity. The central letter “O” of the TGV INOUI logo became the brand’s emblem, iconized through the creation of graphic structures and patterns on its base.

The visual territory, combining photographs and illustrations, allows for simple, elegant communication, and the language charter conveys the brand’s strong sense of service and proximity to its travelers.

At the same time, ZAKKA is rebranding the bar car, now called “Le Bistro.”