Bring an iconic brand to life in everyday consumption through a modernized, clear, and heritage-faithful packaging expression.

ZAKKA supports Lustucru in the evolution of its packaging and the launch of innovations, by refining the expression of its core brand asset: the iconic blue check pattern. The agency offers a contemporary and controlled reinterpretation, tailored to the challenges of visibility, readability, and segmentation across product ranges.

The packaging is redesgned to strengthen shelf impact, clarify product benefits, and harmonize the brand’s presence, while carefully respecting its historic visual identity. Each project showcases a rebalanced check pattern, modernized compositions, and a more precise information hierarchy.

Through this packaging craft approach, ZAKKA helps reinforce Lustucru’s iconic status and extend the legacy of a brand deeply rooted in the everyday culinary habits of French consumers.