Support Mayoly’s acquisition of IPSEN’s Consumer Health Care division, to place the century-old French laboratory at the heart of everyday health for families around the world.

Mayoly is a century-old independent laboratory, a major player in the French pharmaceutical industry, and a global leader in everyday family health. Strengthened by the acquisition of IPSEN’s Consumer Health Care division, Mayoly called on ZAKKA to write its new brand narrative, unite its employees around a “One Mayoly” approach, and conquer new market shares.

The challenge: to support a corporate transformation while building on an existing name. The agency rethought all the laboratory’s strategic and visual fundamentals. The visual identity, designed around the “M” of Mayoly, suggests the shape of a heart, reflecting the slogan “Taking your care to heart.”

This new identity, dynamic, distinctive, and resolutely human, conveys with warmth and modernity the expertise and excellence of this laboratory with over 110 years of history.