Rejuvenate a leading brand in the catering and charcuterie section through packaging that adapts to new lifestyles.

Since 1968, Pierre Martinet has been putting his expertise as a delicatessen caterer at the service of consumers. The true human embodiment of the brand, Mr. Martinet tells the story of a real caterer who loves his craft and his products. He represents authenticity and meets consumer expectations in terms of transparency and sincerity.

To maintain its leadership in an increasingly competitive environment with new entrants shaking up the market, Pierre Martinet called on ZAKKA.

The agency chose to make Pierre Martinet the face of the brand and created an effective slogan, “The uncompromising caterer,” which is now as well known as the brand itself. Over the years, ZAKKA has supported Pierre Martinet in evolving its brand positioning and promoting its new products. The agency designs the packaging for its various ranges: vegetable smoothies, platters -sized meals, savory madeleines… all new products that make life easier and correspond to today’s different consumption patterns.