Transform Maped into an international love brand, capable of inspiring and uniting audiences in an increasingly competitive market.

ZAKKA supports Maped in a global repositioning across France and international markets, shifting the brand from a rational, product-led discourse to a more aspirational and purpose-driven expression, embodied in the signature “Tomorrow is in Your Hands.”

This signature reflects both Maped’s core purpose and its call to action: using one’s hands to learn, create, and build a better future. In 2022, the brand further reinforced this commitment by becoming a mission-driven company.

The agency developed a unified visual and verbal territory across the 120 countries where Maped operates. A joyful and optimistic universe, brought to life through handwritten typography and children who represent today’s world—curious, insightful, bold, and fully empowered to shape tomorrow.

To ensure consistency at a global level, ZAKKA trained Maped teams worldwide on the new brand codes and tone of voice guidelines, enabling a coherent and harmonized deployment across all touchpoints.