Reposition Tout Faire, the leading independent network of trade entrepreneurs, to propel the brand into a new era of modernity.

Working alongside TBWA, ZAKKA supports the transformation of the brand.
Tout Faire Matériaux becomes Tout Faire—a more focused, simpler, and clearer brand, driven by a territory that is both distinctive and modular, and by a new, straightforward signature: renovate, build, fit out.

The agency redefines the identity around a founding principle: distilling the brand to reveal its full strength. The logo is redesigned into a compact and instantly recognizable form, integrating the name into a bold and meaningful sign.

The graphic territory, conceived as a true proprietary language, is built on a Yellow & Black duo, structured geometric shapes, and a system of striped patterns. These visual markers evoke the professional world of construction—precision, performance, and the ability to do it all.

The new identity is deployed across all touchpoints, particularly in-store, where it enhances both visibility and overall brand consistency.

ZAKKA also created the PROSIDE private label brand, including naming, visual identity, and packaging design. Designed as a modular system, the packaging reinterprets Tout Faire’s core codes, structured like a visual construction set. The proprietary pattern ensures immediate shelf recognition and conveys the brand’s promise of expertise and performance. Flexible and distinctive, this packaging territory adapts across a wide range of products and formats while maintaining a strong and consistent identity.