Support the world’s largest fast food chain in developing the special Christmas gift to maintain its foothold in pop culture.

For Christmas, McDonald’s is relaunching its famous Christmas campaign with its colorful and festive pairs of socks: Xmas Socks. ZAKKA has designed the identity and packaging, capitalizing on McDonald’s iconic products: the Big Mac, fries, coffee and sundaes.

Although the campaign is designed at the national level, participation is optional (each restaurant chooses whether to take part), with nearly 90% of McDonald’s restaurants participating in the Xmas Socks campaign each year. Every year, no fewer than 2.5 million pairs of socks are sold.