To change the way people consume water by inventing a new language that invites them to think and act differently.

Be WTR is the first premium and sustainable bottled water brand. Operating in a highly competitive water purification systems market, Be WTR needs to stand out to emerge.

While competitors communicate in a technical and cold manner, ZAKKA has opted for a counter-current approach that is resolutely modern and lifestyle-oriented.

For Be WTR, the agency has invented a new language that is as simple as the product itself is refined. An original language that sounds like an invitation to think and act differently, i.e., to stop using plastic bottles by directly optimizing the purity of tap water.