Reinvent a 300-year-old champagne brand, drawing on its roots to reconnect its heritage with its energy.

Located in Fossoy, in the Marne Valley, the Robert family cultivates, produces, and processes grapes from its 50 hectares with no outsourcing. This total independence allows them to control the key elements of Champagne: the purity of the soil, the work of the people, and time.

This triptych is represented by a symbol, the letter “A,” the initial shared by all generations of the Robert family: André, Alain, and Arnaud.

ZAKKA supports Champagne Robert in redefining its values, narrative, and identity in a market dominated by both large, hegemonic groups and independent winegrowers.

The slogan, “Simply Champagne,” aims to convey the emotion of a beautiful and delicious product and a simple tasting experience. The agency designed the name and bottle design for each cuvée with modernity and simplicity in mind. The identity is deployed across all key communication touchpoints: cases, product catalogue, website and showroom interior design.